In this episode we talk about the power of split testing, and how it can dramatically help your copy perform.
Show Notes:
- The world record holder for reciting pi
- Split testing the floor numbers in tall buildings
- The most effective way to split test
- The number 1 copy segment to test
- 4 Big money-making parts to test
- How changing one word can make the difference between success and failure
- Understanding Statistical significance
- How to updated and change your products / emails based on the results of your split tests
- Kimberly’s Website
- Bobbie’s Website
Thanks for listening