In this special episode Kimberly and I breakdown old ads and discuss how things have changed over the years.
- The sugar ad
- Storytelling at its finest.
- Using a metaphor to get your point across
- Recognizing the lack of Call to Action
- Simple easy to read ad that doesn’t have fluff words
- How we would update the ad for Direct Response or current trackable metrics
- The Campbell’s ad
- Good brand awareness
- Use the language of the times
- Telling the story vs Painting the picture
- Discussing Wasted Space
- Kimberly’s Website
- Bobbie’s Website
Thanks for listening