In this episode we interview Mark on his process to create a winning Ad for any platform.
- The kid method of marketing to get what they want.
- The 1 word, three bullet method to take any Ad and pump it up.
- How marketing to EVERYONE can increase the money you spend on marketing and decrease the effectiveness of your copy.
- Understanding how to communicate with your avatar with words and phrases they understand.
- The fastest way to lose your audience with your messaging.
- What pizza has to do with your messaging.
- How to get attention when only 3 – 5% of your audience is ready to buy.
- When failure isn’t failure.
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