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Episode 8: The Ins and Outs of Social Proof

In this episode we talk about the many different ways you can include social proof in your business.

Show Notes:

  • How people provide social proof everyday to their friends and family.
  • When do the opinions of strangers matter?
  • The 4 biggest social proof sites for most businesses.
  • How social proof changed over the years and in the internet age.
  • How a 1 star review can INCREASE the validity of the reviews on your website.
  • The negative effects of ‘burying your bad reviews’.
  • 5 powerful methods to position your company and display social proof.
  • The dangers of soliciting for product reviews.

Thanks for listening.

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