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Episode 5: How Facebook Ads Work

In this episode Bobbie demystifies Facebook Ads and how you can make them work for you.

Show notes:

  • How Facebook wants to work and why that matters to your marketing.
  • Why super targeted targeting (1000 people) actually HURTS your ads.
  • The general rule of thumb for AD spend per number of people in your interest targeting.
  • What does relevancy mean and what’s the number you’re shooting for.
  • The minimum number of days Facebook needs to optimize the algorithm.
  • The parts of a Facebook AD and which sections make the most impact for testing.
  • The advantages of ADsets for dialing in your message.
  • Some of the ways the algorithm works with users feeds to optimize your targeting.

Thanks for listening and tune in to our next episode.

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