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Episode 43: How To Use Claims And Proof

In this episode we talk about how you can effectively use claim and proof in your copy.

Show Notes:

  • Why claim and proof is important
  • How you balance claim and proof
  • How to makes claims clear
  • How you prove the claim
  • Why it is important to use the proof to explain the claim
  • Different ways to prove the claim
  • How to make proofing claims a part of your copy
  • Kimberly’s Website
  • Bobbie’s Website

Thanks for listening

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