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Episode 40: Brand Ventriloquism

In this episode we interview Justin Blackman about Brand Ventriloquism.

Show Notes:

  • What is Brand Ventriloquism
  • Why humor is great with your copy
  • How to be sound like your client
  • Three elements of getting the brand voice right
  • Great way to write for a particular brand
  • What is the difference between a masculine voice versus a feminine voice
  • How to create an email that matches your brand
  • How you can use the words, tone and frequency formula
  • Tools
  • Justin’s Website
  • Kimberly’s Website
  • Bobbie’s Website

Thanks for listening

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