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Episode 23: How to Ethically Add Scarcity

In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that “slimy marketer”.

Show Notes:

  • How to get people to take action now, instead of later.
  • The definition of false scarcity… and how to avoid it.
  • The “I only offer” method to restrict a flood of inquiries.
  • How to create scarcity if you have unlimited availability.
  • The power of “Because” and “That’s why” to justify your limited availability.
  • Breaking down the “extended for another day” trap.
  • How unethical scarcity can break your customer’s trust.
  • 7 real ways to add scarcity no matter what your product or service is.
  • Kimberly’s Website
  • Bobbie’s Website

Thanks for listening

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