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Episode 16: “I” Copy vs “You” Copy

In this episode Kimberly and Bobbie tackle the dreaded “I / me / us” copy vs “You / your / you’re” copy.

Show Notes:

  • How to win Friends and Influence People – Dale Carnegie
  • The starting point to determine if your copy is heavy on the “I” copy.
  • The you-to-I balance for your marketing.
  • The “Yes-train” method to help your customer’s get on board with your products and services.
  • Understanding the popular I-to-you ratio of good copywriting.
  • How to talk about “the problem state” and transition into “the solution state” with ‘I’ copy and ‘you’ copy.
  • The 5% rule to keep your reader engaged in your copy.
  • Bond Halbert – The Gary Halbert Letter
  • Halbertizing.com
  • Joanna Wiebe – Copyhackers.com
  • Kimberly’s Website
  • Bobbie’s Website

Thanks for listening!

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