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Episode 10: Improving Readability

In today’s episode we discuss creating copy your prospects will read and understand.

Show Notes:

  • The difference between proper English and readable copy
  • When breaking the “rules” of English is more effective
  • Readability Score Checker
  • The best place to start to lower the readability score
  • The importance of a “translator” for your industry
  • Why making your solution complex can hurt your sales
  • How to explain your product in a way that your prospects get the information they need in language they can understand.
  • A quick and easy method to improve the readability and understandability of your copy.
  • http://www.hemingwayapp.com/
  • The best time to check the readability of your content.
  • Kimberly’s Website
  • Bobbie’s Website

Thanks for tuning in.

2 Comments

  1. I find that sometimes when I write (especially if it’s over 500 words), I might make the same point over and over again. Or worse, when I use bullet points, I might repeat the same sentence structure over and over again for every point. In my experience, Hemingway doesn’t catch this kind of repetition. If anybody else has this issue, INK sentences that are too much alike.

    • Bobbie Lind Bobbie Lind

      Yes. Hemingway doesn’t always catch those kinds of errors, but reading your copy out loud usually will help you spot things like that. Ultimately, you don’t want to outsource everything to some “tool” because it’s the feeling of your copy that makes us different from a computer.

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