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Episode 10: Improving Readability

In today’s episode we discuss creating copy your prospects will read and understand.

Show Notes:

  • The difference between proper English and readable copy
  • When breaking the “rules” of English is more effective
  • Readability Score Checker
  • The best place to start to lower the readability score
  • The importance of a “translator” for your industry
  • Why making your solution complex can hurt your sales
  • How to explain your product in a way that your prospects get the information they need in language they can understand.
  • A quick and easy method to improve the readability and understandability of your copy.
  • http://www.hemingwayapp.com/
  • The best time to check the readability of your content.
  • Kimberly’s Website
  • Bobbie’s Website

Thanks for tuning in.

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