In this episode we talk with Matt Hall about the importance of the right visual and copy that convert. Show Notes: How visual is important Identify what good designs that convert Identifying your goals and…
Posts published in “Website Copy”
In this episode we talk about how to help your reader/customer to imagine their life with your product and how to make it impactful. Show Notes: How to put your customers into the future with…
In this episode we talk about why metrics matter and why you need to focus on it. Show Notes: What are the different types of metrics that matter? Intent vs conversion Why you need opt-in…
In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that “slimy marketer”. Show Notes: How to get people to take…
In this episode we talk about the power of split testing, and how it can dramatically help your copy perform. Show Notes: The world record holder for reciting pi Split testing the floor numbers in…
In this episode we go into the details on how to write effective about pages. Show Notes: How talking about your company can turn off your prospects. The problem with listing your company (or personal)…