In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. Show Notes: The dangers of using “guru” swipe copy How frameworks and formulas can hurt your brand “What…
Posts published in “Target Audience”
In this episode we talk about guiding your audience through each stage of your launch. Show Notes: Your sales page guides your customer from knowing that they have a problem and need a solution to…
In this episode we talk with Ken Bator about how to brand your company experience from the ground up. Show Notes: Which brand of cereal did you grow up with? Your brand isn’t what you…
In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero’s journey into your marketing. Show Notes: The power of storytelling What is the hero’s journey Steps…
In this episode we talk about overused marketing phrases. Show Notes: What are the different phrases that are overused in marketing How to avoid using overused phrases in marketing How to add value to your…
In this episode we talk about the dreaded guarantee and how it can increase consumer confidence. Show Notes: How important is customer service in your business Benefits of a consumer guarantee How business can make…