In this episode we interview Jen Yan, an SEO expert. Show Notes: What is SEO How SEO works Types of keyword Two kinds of searches How to optimize a website for Google and search engines…
Posts published in “Social Proof”
Episode 43: How To Use Claims And Proof
December 10, 2019
In this episode we talk about how you can effectively use claim and proof in your copy. Show Notes: Why claim and proof is important How you balance claim and proof How to makes claims…
Episode 42: How To Find Your Hook
December 3, 2019
In this episode we talk about how you can find the right hook for your product or service Show Notes: How to find the hook in your product or service How copywriters find the hook…
Episode 41: How Marketing Has Changed
November 26, 2019
In this episode we talk about how marketing has changed with an airline ad from the 60s. Show Notes: How marketing has changed on an ad in the 1960’s Call to action Old marketing tactics…
Episode 40: Brand Ventriloquism
November 19, 2019
In this episode we interview Justin Blackman about Brand Ventriloquism. Show Notes: What is Brand Ventriloquism Why humor is great with your copy How to be sound like your client Three elements of getting the…
Episode 38: Power Of One
November 5, 2019
In this episode we talk about the ways you can apply the power of one in your copy. Show Notes: definition of the power of one identifying your one person for your copy how the…
Episode 25: Using Social Proof
June 25, 2019
In this episode we talk about what is social proof? why it is great for your copy and marketing to grow your business. Show Notes: How to incorporate proof in any form of marketing. Importance…
Episode 13: Social Media – The Good, Bad, and The Ugly
April 2, 2019
In this episode we interview Li Vasquez-Noone about how to use social media to help your business grow. Show Notes: The fallacy of “if you build it, they will come” How “social” media isn’t purely…
Episode 8: The Ins and Outs of Social Proof
February 19, 2019
In this episode we talk about the many different ways you can include social proof in your business. Show Notes: How people provide social proof everyday to their friends and family. When do the opinions…