In this episode we talk about wrong ways to do an autoresponder and how to avoid them. Show Notes: Wrong ways to do an autoresponder. Why you should know your audience, platform and the frequency.…
Posts published in “Helpful Tools”
In this episode we talk about direct leads and what lead will work best with your target audience. Show Notes: What are the types of direct leads? How important questions convert into leads. how the…
In this episode we talk about indirect leads and powerful they can be to capture your audience’s attention. Show Notes: What are the types of indirect leads? How you can use each lead to catch…
In this episode we talk about the tools we use to help us write better, faster, and more efficiently. Show Notes: Bobbie’s List of Tools of the Trade Old Skool Notepad and Pens Google Docs…
In this episode we talk about the power of split testing, and how it can dramatically help your copy perform. Show Notes: The world record holder for reciting pi Split testing the floor numbers in…
In this episode we talk about how you can overcome the dreaded Blank Page — also known as “writer’s block”. Show Notes: How to determine where to start when eating an elephant. Remembering “Clippy the…
In this episode we talk about when a business should hire a copywriter – and when they shouldn’t. Show notes: How juggling relates to copywriting. Dealing with the overwhelm of running a business. The questions…
In today’s episode we discuss creating copy your prospects will read and understand. Show Notes: The difference between proper English and readable copy When breaking the “rules” of English is more effective Readability Score Checker…